PRESS RELEASE

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ADA Accelerates HR Transformation with Darwinbox; Brings in Operational Efficiency

  • ADA’s exponential growth in business and workforce requires HR digital transformation for time efficiency, better data-driven decision-making, increased productivity and greater employee experience

  • Darwinbox’s Human Resource Management System (HRMS) is currently used by over 700 enterprises and 2 million employees across more than 90 countries

KUALA LUMPUR, December 19, 2022 -- ADA, Asia’s leading independent data, and artificial intelligence (AI) business, has partnered with leading Human Resource (HR) technology provider, Darwinbox, to fuel HR digital transformation.

The partnership with Darwinbox is in line with ADA’s process improvement initiatives — integrating and digitising end-to-end HR processes into one platform for operational efficiency and productivity and enhancing employee experiences for its 1,000+ workforce.

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We are a digital-first business that aims to deliver the future of marketing, commerce and experience. While our team supports clients with insightful digital marketing and commerce transformation solutions, we also embrace digitalisation internally.- Srinivas Gattamneni, Chief Executive Officer, ADA

We have witnessed a progressive transformation in workflows and the workforce in the last few years and want to ensure we give our team the tools they need to stay ahead of these transformations. With Darwinbox, we can co-create and achieve this goal.

Operating across 10 markets in South and Southeast Asia, ADA will be utilising Darwinbox across all key pillars of employee lifecycle ─ ‘from hire to retire’. This includes managing recruitment, onboarding, performance review, engagement, succession planning, compensation, and offboarding while integrating with the ADA Careers and LinkedIn pages.

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We are thrilled to partner with ADA. By virtue of who they are and the digital solutions they offer, ADA understands the importance of digitalization well. Our HR tech platform is built for end users – be it HR professionals or employees – ensuring there is high adoption from the get-go. Our comprehensive system gives ADA the added advantage of a singular system that covers all nine yards of HR operations, while efficiently serving the rank and file of the company.- Jayant Paleti, Co-Founder, Darwinbox

Darwinbox serves leading enterprises in Southeast Asia like Gokongwei Group (previously JG Summit) Aviva Singlife, SBS Transit, Adani Singapore, Tokopedia, Carousell and Malaysian organizations like Al Rajhi Bank Malaysia, MIDF, Fave, Healthmetrics. It recently became a Unicorn and is backed by the likes of Salesforce Ventures, Sequoia Capital, and Endiya Partners, amongst others.

About ADA

We are ADA, a Data and Tech enabled Digital Marketing & Commerce Transformation Solutions Partner. We enable data and technology as part of every client's sales and marketing transformation to deliver on the promise of digital.

Operating across 10 markets in South and Southeast Asia, ADA partners with leading brands to unlock their business growth through data and technology. We are anchored on the following main services:

  • ADA for Marketing: Award-winning digital, tech & creative experts committed to deliver business results

  • ADA for Commerce: End-to-end commerce excellence, from marketing and content optimisation to store operations

  • ADA for Customer Engagement: Holistic messaging solutions with deep integration expertise

ADA complements its unique digital expertise with deep proprietary data of 375 million unique devices.

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